Portfolio

JUST EAT TAKEAWAY

Built within the iconic “Did Somebody Say…” platform, the work used an unexpected musical mash-up to signal the brand’s expanded food offering - from everyday essentials to premium cuisine - broadening cultural and audience appeal.

Result

• Since launching ‘Did Somebody Say Just Eat?’, ad recognition is now at 67%, compared to a category average of 38%.

• Profits have increased by 56%.

• Just Eat has taken its rightful place as number 1 in the food delivery category, all whilst entertaining the world.

IKEA

Unifying a highly fragmented organisation and aligning global and local markets behind a single strategic direction and secured cross-market buy-in for the first time.

Result

• Unlocked over 1 million dollar revenue within 6 months.

• For the first campaign is tested positive globally. 70 countries where the globally-created campaign outperformed local campaigns

• 25% More uplift of Brand Desire

MILKA

Reset Milka’s brand from short-term, promotion-led growth to a clear long-term north star, Tenderness is inside, restoring distinctiveness, perceived quality and leadership. Launched the platform globally, including key growth markets such as China.

Result

• Equity back to No.1 (from No.4)

• Penetration (Europanel) increased by almost + 5 pts

• The Christmas spot is voted no.1 by consumers in Germany