Portfolio

 

Work that worked

 
 

JUST EAT TAKEAWAY

Conceptualised the the iconic “Did Somebody Say…” platform, the Christina Aguilera and Latto which used an unexpected musical mash-up to signal the brand’s expanded offering - from everyday essentials to premium cuisine - broadening cultural and audience appeal.

Result

  • 67% ad recognition vs. 38% category average

  • Profits increased by 56% (since the launch of the platform)

 

IKEA

Led global strategy to unify a highly fragmented organisation, aligning global ambition with local market needs and securing cross-market buy-in for the first time.

Result

  • Unlocked $1M+ revenue within six months

  • Global campaign outperformed local work across 70 markets

  • +25% uplift in Brand Desire

 

MILKA

Reset Milka from short-term, promotion-led growth to a clear long-term north star: Tenderness is Inside. Launched globally, including key growth markets such as China and LATAM, and brought the idea to life through non-TV assets such as the brand’s first-ever limited-edition board game.

Result

  • Brand equity restored to No.1 (from No.4)

  • Penetration increased by ~5 pts (Europanel)

  • Christmas film voted No.1 by consumers in Germany

 

GOOGLE

Led strategy for Google’s “Every Decision Counts” campaign in Germany, turning small everyday climate-friendly choices into a powerful collective message - matched by one of our most sustainable productions to date.

Result

 

EVIAN

Strategic lead on Drink True II, celebrating authenticity with Dua Lipa and Emma Raducanu. A global rollout across film, OOH, PR and social reinforced Evian’s core Drink True platform ahead of the summer tennis season.

Result

  • Strong organic social buzz, amplified by talent-owned channels and high engagement beyond paid media

 

CORONA

Strategic contribution to The Fish, an Earth Day stop-motion film created with Oscar-nominated animator PES, illustrating the impact of marine plastic pollution using found plastics. The work extended Corona’s long-term Protect Paradise partnership.

Result

  • Strong organic sharing around Earth Day, driven by cultural credibility and distinctive craft

  • Corona saw double-digit growth in revenue since the launch for “This is Living”

 

MIELE

Led strategy for Miele’s successful pitch, creating the “Once a Miele, Always a Miele” platform - celebrating 125 years of craftsmanship and the enduring emotional bond people form with the brand’s appliances.